Respond vs. React

We often use these terms interchangeably, but in practice, the subtle difference has huge implications for the outcomes we are trying to achieve.

  • A Reaction is action based on an awareness of, and a solution for, only a “narrow slice” of the situation.

  • A Response is action to accomplish goals based on a more thorough understanding of the whole situation.

Effective leaders achieve results because they understand the fundamental difference between a hasty Reaction and a Wise Response.

Click here for a brief case study that shows the difference.

Learning to Respond



Developing the awareness and skills to effectively Respond to whole situations helps us develop more productive and successful work habits.

Reactions lead to damaged relationships, decreased performance and productivity and poor teamwork.

Train your team to Respond to whole situations rather than React to their narrow experiences!  Click the link below for more details.